Traeger is a leader in the outdoor cooking space, recognized for its fusion of innovation, authenticity, and wood-fired tradition. My contributions included integrated campaign design, product launch creative, packaging development, and event assets for both internal and external audiences. The work emphasizes a cohesive visual language built around Traeger’s core values—craft, community, and an unmistakably bold attitude. This category showcases the range and depth of design required to support a brand with a passionate culture and a powerful presence.
Traeger is a leader in the outdoor cooking space, recognized for its fusion of innovation, authenticity, and wood-fired tradition. My contributions included integrated campaign design, product launch creative, packaging development, and event assets for both internal and external audiences. The work emphasizes a cohesive visual language built around Traeger’s core values—craft, community, and an unmistakably bold attitude. This category showcases the range and depth of design required to support a brand with a passionate culture and a powerful presence.