WORK BRAND IDENTITY / ILLUSTRATION / DESIGN

TRAEGER

INTEGRATED BRAND / CAMPAIGN DESIGN

Traeger is a leader in the outdoor cooking space, recognized for its fusion of innovation, authenticity, and wood-fired tradition. My contributions included integrated campaign design, product launch creative, packaging development, and event assets for both internal and external audiences. The work emphasizes a cohesive visual language built around Traeger’s core values—craft, community, and an unmistakably bold attitude. This category showcases the range and depth of design required to support a brand with a passionate culture and a powerful presence.

SURFACE
MAGAZINE

VISUAL IDENTITY / EDITORIAL DESIGN / REBRAND

The rebrand sought to heighten the visual identity of a contemporary art and design magazine by emphasizing clarity, refinement, and modernity. A newly crafted primary mark, poetic image placement, and a dynamic typographic system combine to establish a confident, sophisticated editorial tone.

OTRO

VISUAL IDENTITY / PACKAGING DESIGN

OTRO, meaning “another” in Spanish, is a Mexican-influenced adult chocolaterie in Austin offering a fresh, spirited approach to indulgence. Each chocolate is crafted to complement or enhance your drink—whether used as a bold chaser or blended directly into a cocktail. With its pungent, expressive flavor profiles, OTRO transforms tasting into a multisensory ritual. The brand’s identity reflects a personality that is easygoing yet vibrant, playful yet sensuous, celebrating the joy found in every shared moment.

BEACH GOTH

ALBUM ART / PACKAGING DESIGN

This album design applies a Swiss design framework to The Growlers’ Beach Goth aesthetic, balancing structure with an intentionally relaxed, off-grid approach. The resulting visual language echoes the band’s gritty surf-rock sound and the distinctive character of their Costa Mesa origins.

UNA

VISUAL IDENTITY / PRODUCT DESIGN

UNA Bags reimagines the standard reusable retail bag through a sustainability-first lens, offering a product that combines environmental responsibility with strong retail design appeal. Built on the three pillars of sustainability—people, profit, and planet—UNA seeks to embody a human-centered, contemporary, seductive, and earth-friendly personality across all touchpoints.

LUCA
CUCINA ITALIANA

VISUAL IDENTITY / REBRAND

Luca Cucina Italiana is a rural Italian restaurant in the heart of Berkeley, California, offering dishes inspired by Luca’s upbringing in Montecilfone, Italy. His self-described “nonna-style” cuisine emphasizes simplicity, natural ingredients, and heartfelt preparation, resulting in food that is both comforting and refined. The brand seeks to convey a personality that is rustic, warm, quaint, timeless, and authentically rooted in Italian tradition.

GRAPHIC STUDIES

TYPE / FORM / IMAGE

A selection of smaller-scale and independent design projects spanning emblem design, illustration, poster composition, and typeface development. These works reflect applied design across varied contexts, unified by distinct approaches to form, typography, and image-making.